How to Expand to Multiple Locations the Smart Way

The goal of any business is growth—but that doesn’t mean that expanding to multiple locations is an automatic path to success. Expanding can be a great boost to your business if you do it right, but it’s also likely to magnify any problems your business already has. After all, expanding requires a huge capital investment, not only in real estate, but also in staff and logistics. And new locations will take time to grow into their full potential. If you’re not careful, growth could kill your business.

If you’re a Clover merchant, you already know about the great apps available to help you run your business better. Be sure to look closely at options within TruBeacon’s Multi-Location, an incredible system that integrates with Clover and helps you with various issues owners and managers face. Here are three ways Multi-Location helps keep all of your systems consistent whether you have 5 locations or 50.  

1. Data, and how you’re going to keep track of it. You might be able to have a gut-level sense of how one store is doing. But with multiple locations, you won’t be in every store every day. As you expand, you’re going to need robust systems that will help you keep track of how each individual store—and the business as a whole—is doing. Multi-Location makes it easy to generate reports on individual stores or your whole chain, even from your mobile device. Want to know how many sesame vs. pumpernickel bagels you’re selling every day? Want to see how customers are responding to the increase in the price of coffee? Need to keep track of your inventory by location and overall? With Clover, you have that information at your fingertips whenever you need it with instantaneous updates with every transaction.

2. Your staffing needs, and how they are met. With one location, you’re there all the time, and you set the tone. You hire and supervise everyone. Once you start to expand, you’re going to end up being less hands-on. You can’t be everywhere at once. One of the most important issues for your employees is knowing their schedules and having clear communication for any changes. Multi-Location helps you manage schedules across all locations, allowing you to move your staff around as needed, and track performance metrics when relevant. Know who is working for you and how they are doing, with all the reference materials you need at your fingertips.

3. Back-end logistics. As your business grows, your needs are going to change in ways you can’t necessarily anticipate now. Maybe you’re going to add a new business line. Maybe you’re going to experiment with a new staffing structure. When you’re growing rapidly, you can’t know today what you’re going to need next year. You need a back-end system that can evolve and adapt along with you. Having software that can grow with you is crucial. The cloud-based Multi-Location app can do just that.

Expansion is a risk—but so is starting a new business in the first place. When you decide this new risk is worth taking, make sure you think it through carefully and prepare the groundwork for a successful expansion.

To learn more about technologies that can enhance your small business, visit the Clover App Market.