E-commerce sales are growing at a breakneck pace, with online sales up over 15% in the Q1 of 2016. That’s a huge and unstoppable shift. Research shows that even when customers intend to visit a store in person, they do online research first: 76% of people who search for something nearby on smartphones visit a nearby business in person within a day, and 28% of those searches result in a purchase. Customers expect to be able to shop in stores, online, and on their phones. Whether you’re expanding an online business into physical stores or upgrading your site, your online store needs to be fully integrated with your physical location and your POS. Clover’s latest Online Store updates can help.
With more than 20 free themes in the Clover Online Store, you can customize your mobile and online experience to meet your customers’ needs. Here are 4 ways the new Clover Online Store will help improve your sales:
1. Provide a good mobile experience.
Make a good impression on your customers with a beautiful site—even if they’re checking you out on a mobile device. With Clover’s new mobile-friendly layouts you can improve your customers’ online experience which has been proven to increase sales: A good mobile experience can increase purchases on your site up to 67%.
2. Improve navigation.
The purchase process should be seamless—make it easy to browse, narrow down options, and purchase products. With intuitive drop-down lists in the menu bar customers are able to quickly and easily find what they’re looking for…and add it to the cart.
3. Resize your images.
Great design needs to accommodate all your customers and their different screen sizes. Clover Online Store automatically resizes your images and gives you the option to change the look and feel of them individually. Check out how easy it is to reposition, zoom, or crop images with Clover’s new, enhanced design editor.
4. Add your store hours. No one wants to waste time visiting a store that’s closed. Customer searches for store hours have more than doubled in the last year. Clover’s latest upgrade makes adding and updating business hours from your account information page fast and painless.
Ready to get started with Clover Online Store?
If you’re already a Clover Online Store customer, simply go to Design Setup to see all of the upgraded themes.
New to Clover? Check out the app. The Online Store App is free through January 1, 2017, so give it a try today
[Image Gold Leaf by Garry Knight on Flickr]